Nothing is as inviting to a runner, as a road that seems like it never ends. It beckons you in, urges you to try and run all of it.
Forever Run, an activation to promote LunarEpic Flyknit does exactly that. Through China's runners, we generate a never ending road, that stretches through the nation. Takes every runner on a journey through the favourite routes of every runner - frame by frame in a round that runs forever.
Role: User Experience Designer